After James Rouse, a local naturopathic doctor and TV personality, developed a powdered blend of 41 nutrients and superfoods, friends Greg Stroh and Alex Bogusky became quick fans of the supplement."We said, ‘We’ve got to make a bunch of this so we never run out personally,’" said Bogusky, a former partner with advertising agency Crispin Porter + Bogusky who became active in the local business community since moving to Boulder in 2006.The friends lauded how they felt after a morning ritual of mixing the powder with beverages and foods and decided to start sharing the product with others. The feedback was overwhelmingly positive and people asked where they could buy the powder."We never went into this intentionally to create a business," Rouse said. " … The business sort of came as an afterthought."Seeing the demand, Stroh and Rouse — who partnered together on protein shake company mix1 — teamed with Rob Schuham, Bogusky and his wife, Ana, to develop Skoop LLC, a maker of powdered superfoods.Skoop’s first product, A Game, is the powder developed by Rouse. The company, which officially launched two months ago, plans to develop complementary “B” blends of boosts targeting specific areas such as sleep, energy and immunity.Skoop, however, is intentionally unconventional.Desiring a company and product with the highest possible amount of transparency, the Skoop bag is laden with infographics about the ingredients and their effects."What people put on the back we put on the front, and then we put it on the back in more detail," Bogusky said.Additionally, Skoop’s route to market is a hybrid of selling to some select retailers and multi-level marketing — wherePackages of Skoop’s A Game product as seen at the company’s office in Boulder. (JEREMY PAPASSO)a network of individuals serve as independent distributors and sell the product. Skoop’s distributors will receive a replicated Skoop website and will not have to maintain inventory, Stroh said, adding all product would be shipped from the company’s Boulder warehouse.By buying through those distributors, consumers would receive a discount on the product that costs $65 for a 30-serving bag. Those distributors, in turn, would receive a commission for the sale.To-date, Skoop has signed on about 50 distributors that include “influencers” such as personal trainers, nutritionists and “alpha moms,” Stroh said.'Slow build'Overall supplement sales and supplement sales within the multi-level marketing segment experienced growth in 2012, said Carlotta Mast, senior director of content and insights for New Hope Natural Media.Citing Nutrition Business Journal data, Mast said U.S. consumer sales of supplements grew 7.5 percent to $32.5 billion in 2012. Supplements sold through the MLM segment grew at a faster rate of 9.5 percent to $5.3 billion, she said.Superfoods also are faring well, she said."These are widespread trends in terms of people moving toward wanting cleaner, safer, more transparent nutrition as well as convenient nutrition is more important than ever," Mast said.The multi-level marketing route to market is a “slower build … but more controllable,” Stroh said."One of the biggest issues (with retail) is you get your product into a larger chain and you have to jump through a lot of hoops to get there and you’re at the mercy of when the retailer wants you in the store," Stroh said. "It’s a lot of hurry up and wait, and when you get in, you need to get the product off the shelves." … It’s getting more and more competitive and very expensive to do that whole process."Learning lessonsStroh, who co-founded sparkling drink maker Izze Beverage Co. prior to starting mix1, said he is applying lessons learned from his past experiences. Both Izze and mix1 took in venture capital and eventually were acquired by Pepsi and Hershey, respectively.Pepsi still maintains the Izze brand, but mix1 no longer is on the shelves. The company dissolved earlier this year.Stroh, who had stepped away from the firm at that time, said it was his understanding that ongoing production and packaging woes eventually took their toll."Mix1 was an outstanding product, but not consistent with the yield of production," he said. "It wasn’t a good business model. When it went well, the product did well at retail. But when production didn’t go well, people didn’t see that side of it."Skoop recently landed its first round of investment capital, but providing the $1.1 million were a group of angel investors."We really, truly are hoping to build a company that can get cash-flow positive and be a stand-alone company … just create a relevant company that can stand on its own," Stroh said. "It’s not financed for a sale, because that just puts so much pressure on the company. It really changes the environment."Maintaining the passion behind the brand is critical as the company founders’ over-arching goals involve creating jobs and bettering the health of people across the country, Bogusky said.The intention of Skoop is to not preach or lecture about health, but provide an easy and quick way for people to get essential nutrients, he said."In America today, we don’t have a ton of time," he said. "We want to eat healthy. We need really easy on-ramps to do that."
http://www.dailycamera.com/boulder-business/ci_24296600/alex-bogusky-and-mix1-founders-team-launch-skoop?source=rss_viewed&utm_source=dlvr.it&utm_medium=twitter

After James Rouse, a local naturopathic doctor and TV personality, developed a powdered blend of 41 nutrients and superfoods, friends Greg Stroh and Alex Bogusky became quick fans of the supplement.

"We said, ‘We’ve got to make a bunch of this so we never run out personally,’" said Bogusky, a former partner with advertising agency Crispin Porter + Bogusky who became active in the local business community since moving to Boulder in 2006.

The friends lauded how they felt after a morning ritual of mixing the powder with beverages and foods and decided to start sharing the product with others. The feedback was overwhelmingly positive and people asked where they could buy the powder.

"We never went into this intentionally to create a business," Rouse said. " … The business sort of came as an afterthought."

Seeing the demand, Stroh and Rouse — who partnered together on protein shake company mix1 — teamed with Rob Schuham, Bogusky and his wife, Ana, to develop Skoop LLC, a maker of powdered superfoods.

Skoop’s first product, A Game, is the powder developed by Rouse. The company, which officially launched two months ago, plans to develop complementary “B” blends of boosts targeting specific areas such as sleep, energy and immunity.

Skoop, however, is intentionally unconventional.

Desiring a company and product with the highest possible amount of transparency, the Skoop bag is laden with infographics about the ingredients and their effects.

"What people put on the back we put on the front, and then we put it on the back in more detail," Bogusky said.

Additionally, Skoop’s route to market is a hybrid of selling to some select retailers and multi-level marketing — where
Packages of Skoop’s A Game product as seen at the company’s office in Boulder. (JEREMY PAPASSO)
a network of individuals serve as independent distributors and sell the product. Skoop’s distributors will receive a replicated Skoop website and will not have to maintain inventory, Stroh said, adding all product would be shipped from the company’s Boulder warehouse.

By buying through those distributors, consumers would receive a discount on the product that costs $65 for a 30-serving bag. Those distributors, in turn, would receive a commission for the sale.

To-date, Skoop has signed on about 50 distributors that include “influencers” such as personal trainers, nutritionists and “alpha moms,” Stroh said.

'Slow build'

Overall supplement sales and supplement sales within the multi-level marketing segment experienced growth in 2012, said Carlotta Mast, senior director of content and insights for New Hope Natural Media.

Citing Nutrition Business Journal data, Mast said U.S. consumer sales of supplements grew 7.5 percent to $32.5 billion in 2012. Supplements sold through the MLM segment grew at a faster rate of 9.5 percent to $5.3 billion, she said.

Superfoods also are faring well, she said.

"These are widespread trends in terms of people moving toward wanting cleaner, safer, more transparent nutrition as well as convenient nutrition is more important than ever," Mast said.

The multi-level marketing route to market is a “slower build … but more controllable,” Stroh said.

"One of the biggest issues (with retail) is you get your product into a larger chain and you have to jump through a lot of hoops to get there and you’re at the mercy of when the retailer wants you in the store," Stroh said. "It’s a lot of hurry up and wait, and when you get in, you need to get the product off the shelves.

" … It’s getting more and more competitive and very expensive to do that whole process."

Learning lessons

Stroh, who co-founded sparkling drink maker Izze Beverage Co. prior to starting mix1, said he is applying lessons learned from his past experiences. Both Izze and mix1 took in venture capital and eventually were acquired by Pepsi and Hershey, respectively.

Pepsi still maintains the Izze brand, but mix1 no longer is on the shelves. The company dissolved earlier this year.

Stroh, who had stepped away from the firm at that time, said it was his understanding that ongoing production and packaging woes eventually took their toll.

"Mix1 was an outstanding product, but not consistent with the yield of production," he said. "It wasn’t a good business model. When it went well, the product did well at retail. But when production didn’t go well, people didn’t see that side of it."

Skoop recently landed its first round of investment capital, but providing the $1.1 million were a group of angel investors.

"We really, truly are hoping to build a company that can get cash-flow positive and be a stand-alone company … just create a relevant company that can stand on its own," Stroh said. "It’s not financed for a sale, because that just puts so much pressure on the company. It really changes the environment."

Maintaining the passion behind the brand is critical as the company founders’ over-arching goals involve creating jobs and bettering the health of people across the country, Bogusky said.

The intention of Skoop is to not preach or lecture about health, but provide an easy and quick way for people to get essential nutrients, he said.

"In America today, we don’t have a ton of time," he said. "We want to eat healthy. We need really easy on-ramps to do that."

http://www.dailycamera.com/boulder-business/ci_24296600/alex-bogusky-and-mix1-founders-team-launch-skoop?source=rss_viewed&utm_source=dlvr.it&utm_medium=twitter

YOUR SKOOP ON WHEAT GRASS
We love to maximize nutrient density per calorie. If you were to give wheat grass an ROI (Return On Ingestion), you would be in on a nutritional get rich quick plan every time you had your wheat grass. Rich in muscle-building amino acids, alkalinizing minerals and energy-giving enzymes, wheat grass is a world-class delivery of nutrient density.
How do we keep the wheat, barley and gluten out of our grasses? It’s all about the harvesting time. Gluten only makes its way into wheat and barley grass if it is old enough to produce seeds. We are sure and harvest all of our grasses when that are young and long before they can produce seeds.
And to further insure we’re gluten free we have certified eyes and analysis checking from beginning to end and top to bottom.

YOUR SKOOP ON WHEAT GRASS

We love to maximize nutrient density per calorie. If you were to give wheat grass an ROI (Return On Ingestion), you would be in on a nutritional get rich quick plan every time you had your wheat grass. Rich in muscle-building amino acids, alkalinizing minerals and energy-giving enzymes, wheat grass is a world-class delivery of nutrient density.

How do we keep the wheat, barley and gluten out of our grasses? It’s all about the harvesting time. Gluten only makes its way into wheat and barley grass if it is old enough to produce seeds. We are sure and harvest all of our grasses when that are young and long before they can produce seeds.

And to further insure we’re gluten free we have certified eyes and analysis checking from beginning to end and top to bottom.

YOUR SKOOP IS A NO GMO ZONENO, we are not into GMO’s. In a non-GMO nutshell, GMO’s are genetically modified organisms. They are genetically engineered with DNA from bacteria, viruses, or other plants and animals…yes, oh my. And while they are an incredible technological advance and they promise great benefits, until they are proven safe we will say no to GMO’s.
Skoop is a no-GMO plant-based superfood. Every ingredient was built by Mother Nature and not by a lab. For now, we believe in sticking to the proven safety, nutrition, and bio-availability of traditional seeds and plant-based nutrition. 

YOUR SKOOP IS A NO GMO ZONE

NO, we are not into GMO’s. In a non-GMO nutshell, GMO’s are genetically modified organisms. They are genetically engineered with DNA from bacteria, viruses, or other plants and animals…yes, oh my. And while they are an incredible technological advance and they promise great benefits, until they are proven safe we will say no to GMO’s.

Skoop is a no-GMO plant-based superfood. Every ingredient was built by Mother Nature and not by a lab. For now, we believe in sticking to the proven safety, nutrition, and bio-availability of traditional seeds and plant-based nutrition. 

PLANT-BASED BENEFITS FOR ALL
Where’s the beef? Or chicken…or other animals? Happily, not in Skoop. At Skoop, we are all about science and research — and the data is clear that the folks who are living the longest and strongest are living on plants. Why? Because plants contain phytonutrients and nothing delivers the high levels of vitality and health like this unique group of micronutrients. Rich in antioxidants, vitamins and minerals, these dietary superheroes are easy to absorb and are all about fighting physiological disharmony and promoting your innate awesomeness. And best of all, they do it with as little calorie hit as possible — making Skoop the simplest way to get in on the benefits of the kind of plant-based diets that support people who are living longer and stronger!

PLANT-BASED BENEFITS FOR ALL

Where’s the beef? Or chicken…or other animals? Happily, not in Skoop. At Skoop, we are all about science and research — and the data is clear that the folks who are living the longest and strongest are living on plants. Why? Because plants contain phytonutrients and nothing delivers the high levels of vitality and health like this unique group of micronutrients. Rich in antioxidants, vitamins and minerals, these dietary superheroes are easy to absorb and are all about fighting physiological disharmony and promoting your innate awesomeness. And best of all, they do it with as little calorie hit as possible — making Skoop the simplest way to get in on the benefits of the kind of plant-based diets that support people who are living longer and stronger!

SKOOP A-GAME IN CHOCOLATE MILK
Around here we’re realistic about the challenge of getting some people to add superfoods to their diet. So we’ve developed a secret weapon that works with even the hardest cases. Skoop A-Game Chocofresh added to 8 ounces of chocolate almond milk or even cows milk makes an almost decadent desert beverage. It’s so good we feel guilty even though we’re getting the equivalent of 10 servings of fruits and veggies. Oh, and if there was a recommended serving for chocolate we’re pretty sure we’d be getting that too. 

SKOOP A-GAME IN CHOCOLATE MILK

Around here we’re realistic about the challenge of getting some people to add superfoods to their diet. So we’ve developed a secret weapon that works with even the hardest cases. Skoop A-Game Chocofresh added to 8 ounces of chocolate almond milk or even cows milk makes an almost decadent desert beverage. It’s so good we feel guilty even though we’re getting the equivalent of 10 servings of fruits and veggies. Oh, and if there was a recommended serving for chocolate we’re pretty sure we’d be getting that too. 

SKOOP A-GAME + ALMOND MILK
This recipe has become the go to recommend for anybody getting started with Skoop. Take 8 ounces of Almond Milk and add one level portion of Skoop A-Game. Boom. Your morning just got supercharged with the equivalent of 10 servings of fruits and vegetables. Delicious. nutritious and expeditious. 

SKOOP A-GAME + ALMOND MILK

This recipe has become the go to recommend for anybody getting started with Skoop. Take 8 ounces of Almond Milk and add one level portion of Skoop A-Game. Boom. Your morning just got supercharged with the equivalent of 10 servings of fruits and vegetables. Delicious. nutritious and expeditious. 

FABULOUS ASTRAGALUS

Centuries ago, Chinese medicine began harnessing this powerful adaptogen to fight fatigue and eradicate illness. Adaptogens are vitality-building herbs that can modify inside your body to meet whatever demands you throw at them. And astragalus’s specialty is stimulating or suppressing the immune system based on your pathogenic response. It helps your body produce more telomeres (the piece of DNA that protects chromosomes from degradation), while speeding up the replication rate of macrophages (white blood cells that clean up bacteria and viruses). In other words, it’s like your very own biological bodyguard. In fact, astragalus is so powerful it’s been used to subdue ulcers, treat cancer and tackle other serious disease. Seriously, what’s more badass than astragalus?

FIND YOUR CHI WITH REISHI

Commonly known as Ling Zhi, this beautiful fungus puts the “magic” in “mushroom” like no other. Reishi has been cultivating calmness, wisdom and health for over 4,000 years – making it one of the first to have been harvested for medicinal use. Once dubbed the “Mushroom Of Immortality,” reishi is especially adept at aiding your natural ability to fight off invading illness – regulating and fine-tuning the immune system. But this fungal force to be reckoned with doesn’t stop there. It’s also widely used to fight inflammation, support cardiovascular function and reduce stress. Bottom line: reishi’s all that. 

A TRUE-BLUE BERRY

Don’t worry, you can go ahead and judge this fruit by its color. Because within that deep blue hue lies great power. It’s the byproduct of high anthocyanin activity – a phytonutrient that protects the brain from inflammation, while packing a serious antioxidant punch. However, a blueberry’s brawn is far from skin-deep. These superfood studs are also known to flex a few pectins, plant-based soluble fibers that soak up levels of LDL (the bad cholesterol) and reduce the risk of heart disease. As one of the few fruits native to the North American landscape, this berry is a true-blue American hero.

A TRUE-BLUE BERRY

Don’t worry, you can go ahead and judge this fruit by its color. Because within that deep blue hue lies great power. It’s the byproduct of high anthocyanin activity – a phytonutrient that protects the brain from inflammation, while packing a serious antioxidant punch. However, a blueberry’s brawn is far from skin-deep. These superfood studs are also known to flex a few pectins, plant-based soluble fibers that soak up levels of LDL (the bad cholesterol) and reduce the risk of heart disease. As one of the few fruits native to the North American landscape, this berry is a true-blue American hero.

WHITE TEA TIME

You need look no further than the silvery-white hairs on its unopened buds to realize that white tea is one of the oldest medicinal plants used by man. While many teas are derived from the same plant, the distinction (white, green, black, etc) comes from how they’re processed. White tea is one of the least processed and healthiest of the bunch. It’s good for your entire circulatory system and loaded with catechins – which maintain good cholesterol while lowering the bad. White tea is also filled with flavonoids that can inhibit and prevent the growth of cancerous cells. So put that in your bag and steep it.  Or, better yet, your blender… and mix it. Whatever. You get it.

WHITE TEA TIME

You need look no further than the silvery-white hairs on its unopened buds to realize that white tea is one of the oldest medicinal plants used by man. While many teas are derived from the same plant, the distinction (white, green, black, etc) comes from how they’re processed. White tea is one of the least processed and healthiest of the bunch. It’s good for your entire circulatory system and loaded with catechins – which maintain good cholesterol while lowering the bad. White tea is also filled with flavonoids that can inhibit and prevent the growth of cancerous cells. So put that in your bag and steep it.  Or, better yet, your blender… and mix it. Whatever. You get it.